Author(s): Raghu Gopal
Last week, Samsung and Foxconn, along with Keyssa and Tony Fadell, the inventor of Nest, announced a partnership to develop a new data sharing standard that will enable large file transfers within seconds.
Keyssa's technology, called Kiss Connectivity, would enable users to quickly transfer large files such as movies simply by holding compatible devices close to each other. Several members of the Keyssa team worked on the development of the HDMI standard that's now common on TVs, monitors and projectors.
The company has already raised more than $100 million from Mr Fadell, Samsung, Intel and other parties.
As mobile devices become ever-lighter and thinner, the goal is to remove the need for cumbersome and bulky cable connectors on devices. Smartphone makers are always on the lookout for new ways to remove ports, allowing them to create sleeker designs.
Keyssa, together with Intel, announced in October 2017 that it had created a design that could be embedded in so-called two-in-one laptops. With the addition of Samsung and Foxconn, the aim is to make Kiss Connectivity a standard for smartphones, before advancing to other devices. Keyssa's vision is to have its technology become a de facto standard for all sorts of consumer electronics, allowing data to be almost immediately shared between phones, televisions, computers and other devices.
Keyssa has big ambitions for its technology and its goals would ordinarily seem improbable. But with the backing of Samsung, the world's largest smartphone company, and Foxconn, the world's largest contract manufacturer, Kiss Connectivity has a chance to be universally implemented. Samsung hopes the solution will gain widespread acceptance like the HDMI standard did, but the proof will be in adoption. As with all emerging standards, this will take time and there will undoubtedly be rival camps and solutions that Keyssa will have to overcome.